My Work

Design, illustration, and things built for the web.

Soundgate Instruments

Brand Identity

Remote — 2025

A hand-drawn emblem for a handcrafted sound-chair maker — a resting figure held within a crescent, built anchor point by anchor point to match the craftsmanship of the instruments themselves.

Autohaus Meier

Brand Identity

2024

A car dealership emblem built entirely from engine and automotive parts, arranged into the silhouette of a headlight — carried through business cards, stationery and packaging.

Nøra Mushroom Coffee

Packaging Design

Self-initiated concept — 2026

A playful, illustrated visual world of eyes, mushrooms, snakes and moons — making ritual and mindfulness tangible and approachable, without looking like it belongs on an esoterics shelf.

AVEO — Supplement System

Packaging Design

2026

A scalable packaging architecture for a growing supplement range, inspired by the periodic table — large codes replace excessive labelling, keeping a wide product family instantly recognisable.

Lunar Tide

Packaging & Illustration

Self-initiated concept — 2024

A meditation candle ritual for teenagers — holographic foil, playful typography and expressive illustration make mindfulness approachable rather than serious. Self-initiated concept combining packaging design with original illustration work.

SCHÜWO

Packaging Design

Self-initiated concept — 2026

A concept redesign for an existing Swiss mineral water brand — replacing decorative packaging with type printed directly onto clear glass, so the water itself becomes the product.

BLOC Group

Presentation Design

2023

Originally designed as a printed annual report for a real client, this project was later reimagined as a presentation system — exploring how the same content and identity could work in a pitch or meeting context.

nael.agency

Website

Self-initiated — 2026

Design studio site for packaging, corporate design and presentation work. Built independently, combining design decisions with AI-assisted development.